Six-month countdown to Olympics begins

27/January/2012

With six months to go until the start of London 2012 it is crucial new firms get ready for the Games.

With thousands of additional tourists heading to the UK for the events, and Britons flocking to the capital and elsewhere around the country, the Games have a lot to offer British business.

But many have yet to put plans in place for the Games or think about what strategies could help them capitalise on the opportunities.

Preparation is essential. More people means more chance to increase brand awareness and generate revenue – crucial to a new UK company formations trying to get off the ground.

It could be something as simple as enlisting business domain services to help set up an online store – a great way to generate custom.

Other marketing opportunities come in the form of marketing data services - you could use mailing lists to tell customer all about your Olympic-themed promotions and offers.

Firms may also want to introduce flexible working measures to allow their staff to work from home over the busy Olympics period.